The ethical alternative to factory dairy milk

A NEW KIND OF DAIRY

The word dairy conjures up images of happy cows and calves roaming lush pastures.

Unfortunately that’s not the reality of the dairy industry, that’s just the advertisement. 

The truth is, approximately 600,000 of newborn calves per year in Australia alone (known as ‘bobby calves’) are considered an inconvenient by-product and are killed at around 5 days old.

The total focus of the global dairy industry is production and output per animal, not the cow’s welfare. Well that’s where HOW NOW comes in. We believe a glass of milk is best served without the guilt!

Meet some of our girls

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OUR DREAM

Changing what the world accepts as the norm in dairy production

It’s our dream that everyone can enjoy their milk, comfortable in the knowledge that the cows that produce it, and their calves, are treated with respect and kindness. It might sound simple, but it’s pretty much a dairy revolution.

So far we’ve produced over 1 million litres of milk without separating the calves from their mums and without killing a single bobby calf. The cows themselves have shown us that this more natural way of managing them is better for their health and superior milk quality.

Not to mention their happiness and sanity! We are also doing things differently with our land. We have developed a unique approach to regenerative farming. It starts with a simple question: how can we farm to maximise animal health and wellbeing? 

And it ends with amazing dairy produce from really contented cows.