The ethical alternative to factory dairy milk
A NEW KIND OF DAIRY
The word dairy conjures up images of happy cows and calves roaming lush pastures.
Unfortunately that’s not the reality of the dairy industry, that’s just the advertisement.
The truth is, approximately 600,000 of newborn calves per year in Australia alone (known as ‘bobby calves’) are considered an inconvenient by-product and are killed at around 5 days old.
The total focus of the global dairy industry is production and output per animal, not the cow’s welfare. Well that’s where HOW NOW comes in. We believe a glass of milk is best served without the guilt!